A limited-time offering from Boost Mobile is making waves for subscribers who require affordable, low data plans. Customers have until December 31, 2020, and can purchase plans offering unlimited talking and text with 2 GB of data. You can purchase 2 additional GBs for $5 extra.
Although a departure from how Boost Mobile has historically operated, the plan is part of an evolving marketing strategy that is aiming to provide a more individualistic approach to wireless. Instead of aiming to present customers with plans that cover wider demographics, Boost is creating options for customers with more specific needs. “Instead of a one plan for all, we’re going to start to offer plans that fit individual needs,” said Stephen Stokols, the CEO of Boost Mobile. “It’s a broader demo than what Boost has gone after historically.”
Holding a history of infiltrating the younger, urban markets, Boost Mobile is now able to go after any market without the conflict of interest from its previous parent company, Sprint. Boost Mobile was purchased by DISH Wireless from T-Mobile as part of the Sprint/T-Mobile merger and America’s soon-to-be fourth major wireless carrier is looking to disrupt markets and grow its MVNO.
Niche markets may be growing and with the rise of subscribers spending more time at home due to the COVID-19 pandemic, users are using less data. This is because subscribers are connecting to their in-home WiFi and require less wireless data. Always the innovator, DISH Wireless is using the opportunity to provide this plan for those who may not need the same data they once required.
Boost Mobile announced more exciting news that will thrill its subscribers. Those looking to subscribe and connect to T-Mobile’s improved nationwide 5G network will be able to do so with the latest addition to the iPhone family. The iPhone 12 will be available and is the first smartphone from Apple that is 5G capable and Boost customers will be able to go along for the ride.
Source: Fierce Wireless