As America continues to welcome a new generation of wireless, the wireless operator from Washington is looking at new prospects on the horizon.
In the past, both sectors were occupied with other wireless carriers. Now, T-Mobile has decided it wants a piece of both pies. T-Mobile is now offering T-Mobile WFX which includes T-Mobile Enterprise Unlimited, T-Mobile Home-Office Internet, and T-Mobile Collaborate. These three solutions are aiming to help enterprises handle their communication needs and will include mobile-first, cloud-based tools businesses can implement into their processes. Considering companies such as Verizon have seen tremendous growth based on their business divisions surpassing its goals by double if not triple the expected amount quarter after quarter, the enterprise space is a lucrative opportunity for T-Mobile who is now offering competitive solutions.
The shift to more remote workers in America was accelerated by the COVID-19 pandemic. T-Mobile is looking to the fact that 90% of American enterprises are preparing for a workforce that works from home three or more days every week. The “un-carrier” is looking to penetrate the market with solutions and compete in a new space, but it’s pointing to the notion that the major obstacle hindering them from doing so is the “stranglehold” both AT&T and Verizon have within the sector.
“The old carriers are still using their 91% market share to feed business and government a very expensive starvation diet of old technologies, old plans and hidden fees,” said a statement from T-Mobile for Business. “With T-Mobile WFX a 5G network that is faster and covers more area than AT&T and Verizon, we’re on a mission to loosen the carriers’ death grip on enterprise customers, so we’re bringing that same disruptive, customer-first approach that made the un-carrier the fastest-growing, most-loved consumer wireless company over the past seven years and counting.”
Employees who are work-from-home employees face unique challenges in an ever-growing digital world to accomplish their tasks. Many of these were highlighted by T-Mobile in a pre-recorded webcast. If you’ve worked from home during the pandemic, you’ll likely find yourself familiar with many of these issues including dropped calls, disappearing videos, frozen screens, jitter, and last but certainly not least, buffering. The demand for broadband was elevated to new levels due to quarantine causing an influx of Americans working from home and receiving education online. While T-Mobile does not believe users should completely drop their traditional means of connecting to the Internet, the company does believe that through T-Mobile Home Office, users can receive a secure network that can get the job done.
T-Mobile’s Home Office also filters non-work-related activity out so that employees aren’t distracted or adding to their bandwidth usage while they are working. A router that is specific to Home Office streamlines work-related content and devices while allowing others in your home to still game, stream, and use the Internet however they need.
This is far from the first move of expansion T-Mobile has taken more recently. It began offering solutions for agencies related to first responders, a dedicated target at people aged over 55 with a new plan, and now, enterprises. These new interests seem to make more sense for the company now that it has expanded thanks to last year’s merger with Sprint. Now possessing a larger infrastructure and more spectrum (2.5 GHz), T-Mobile can enter arenas it used to wait outside of.
The next steps taken will involve convincing consumers that the solutions the company is creating will benefit them. With 1 in 3 surveyed believing T-Mobile will fail to deliver for the majority, the un-carrier must convince consumers that its 5G solutions will provide value. T-Mobile continues to maintain the stance that the approach it is taking is different and will bring real solutions for real problems consumers face. T-Mobile’s Home Office Internet is looking to cover 60 million homes when it launches and to add another 30 million homes on top of this by 2025. Interestingly enough, 2025, is when DISH Wireless is slated to complete its 5G network. A network in which the company is working to offer innovative 5G-powered solutions for homes and enterprises throughout the country. Plans for T-Mobile Home Office Internet will begin at $90 per month with Enterprise Unlimited costing consumers $37/line per month.
Source: Fierce Wireless